Aoife Laban

Time to read: 2 minutes

How did you start out?

I started out as Marketing Assistant at IH Dublin in 2001, working for a wonderful lady called Marna Halion, who was Marketing Director at the time. Marna left the sector a few years later (I didn’t push her I swear!) and to this day, people still ask me about Marna. I genuinely attribute my work ethic and understanding of how important customer service is to the few years I had working with her and when I hire new staff, I always think back to the impeccable training I had from her.

What helped you get as far as you have?

Hard work, never taking no for an answer and riding the roller-coaster of ups and downs.

If you could give one piece of advice to your 21 year old self, what would it be?

Always trust your gut instinct when making big decisions.

Can you tell us about a particular low point in your life/and or career and how you overcame it?

A difficult period for me was when I worked at a company that went through a lot of changes in a short period of time. I truly believed that continuing to give my heart and soul to the company would be enough but over time, I realised that I had to move on if I wanted to achieve my own personal career goals. It certainly wasn’t an easy decision to make but when I look back now, it was the best decision I’ve ever made.

How would you describe yourself in one word?

Relentless.

How old were you when you had your first paying job, and what was it?

My first ‘real’ job as I like to call it was as Marketing Assistant at International House Dublin. Back in 2001, IH Dublin was a small family run school and I had the amazing opportunity to work in every department of the school and learn from the ground up what it takes to run a successful language school. I knew from very early on that I loved this sector and I really enjoyed learning from the owners of the school at the time, Larry Finnegan and Karen Nolan.

What do you do to keep yourself centred?

Anyone who knows me and works with me knows that I’m pretty much online and available 24/7! However, the one time when you won’t reach me is during my son’s football matches, which is the only time my phone stays in the car. I never thought that I would say this but yes, watching football is what keeps me centred!!

What is your favourite quote?

‘What’s for you won’t pass you by.’

What would the closest person in your life say if I asked them, 'What is the one characteristic that they totally love about you, and the one that drives them insane?''

Apparently my most endearing characteristic is how I can take control and make people feel comfortable in any situation. On the other hand, my inability to get pop culture references apparently drives more than one person insane! Don’t try one on me, I really won’t get it but in my defence, at least I don’t pretend!

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